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    Market Research in the Age of AI | A Practical Guide by Dr. Dotun Omosebi

    Market Research in the Age of AI

    AI-Enhanced Frameworks for Evaluating Business Opportunities

    Master systematic market research frameworks enhanced by AI tools. From DIFA analysis to go-to-market strategy, learn to validate opportunities before investing time and capital.

    Get the Book Free Worksheets

    What You'll Learn

    📊

    DIFA Framework

    Evaluate opportunities across Demand, Innovation, Feasibility, and Attraction with systematic worksheets and real-world case studies.

    🤖

    AI-Enhanced Research

    Leverage AI tools for sentiment analysis, market intelligence, competitive monitoring, and synthetic data generation.

    🎯

    Target Market Segmentation

    Master demographic, psychographic, and behavioral segmentation to identify your ideal customers.

    ⚡

    Competitive Analysis

    Apply Porter's Five Forces, PESTEL, and other frameworks to understand your competitive landscape.

    🚀

    Go-to-Market Strategy

    Transform research insights into actionable launch plans with clear metrics and decision criteria.

    📝

    12 Practical Worksheets

    Downloadable PDF worksheets guide you through each analytical framework step-by-step.

    Free Downloadable Worksheets

    All 12 worksheets are available as fillable PDFs. Work through them as you read the book to apply frameworks to your own opportunity.

    Worksheet 1.1: Market Research Readiness

    Self-assessment to identify strengths and gaps in your research capabilities.

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    Worksheet 2.1: Research Planning

    Comprehensive template for planning your research approach and timeline.

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    Worksheet 3.1: AI Tool Selection

    Systematic evaluation of AI tools for your specific research needs.

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    Worksheet 4.1: Demand Assessment

    Evaluate market demand, problem significance, and willingness to pay.

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    Worksheet 4.2: Innovation Assessment

    Analyze competitive differentiation and innovation defensibility.

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    Worksheet 4.3: Feasibility Assessment

    Comprehensive evaluation of technical, financial, and operational feasibility.

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    Worksheet 6.1: Market Segmentation

    Identify target customer segments using demographic and geographic factors.

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    Worksheet 6.2: Customer Persona

    Create detailed customer personas with psychographic and behavioral profiles.

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    Worksheet 6.3: Market Selection

    Choose your beachhead market and develop positioning strategy.

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    Worksheet 7.1: Research Synthesis

    Integrate findings across all frameworks into coherent strategic narrative.

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    Worksheet 7.2: 90-Day GTM Plan

    Develop actionable go-to-market plan with clear metrics and milestones.

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    Worksheet 7.3: Metrics & Iteration

    Establish measurement systems and learning loops for continuous improvement.

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    About Dr. Dotun Omosebi

    Dr. Dotun Omosebi holds a PhD in Artificial Intelligence (AI) and Edge Computing from Edge Hill University, where his research focused on developing intelligent systems for autonomous data aggregation and sharing at the network edge.

    With decades of experience in software development, systems architecture, and technical leadership, Dr. Omosebi has built, broken, and refined systems across multiple industries. His work spans from early mobile applications to cutting-edge AI and computer vision systems.

    During his MSc in Strategic Marketing, Dr. Omosebi conducted comprehensive market research for a mobile dating service in Lagos, Nigeria. This real-world research project, combined with his technical background, forms the foundation of the frameworks and methodologies presented in this book.

    Currently working professionally in AI and computer vision applications, Dr. Omosebi brings together decades of technical experience, academic rigor, and hands-on market research expertise to guide entrepreneurs through systematic opportunity evaluation with both practical insight and strategic clarity.

    Ready to Master Market Research?

    Available now on Amazon Kindle. Start validating your business opportunities systematically.

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